Anyone can make an impact. All you need is influenced- the most potent professional asset on the planet. The problem is that influenece is also the most underused as on the planet. And the primary reason is that the enemy of influence is a universal human trait: self preservation. You must break down your walls of self preservation and sacrifice your security for the sake of others. This book shows that the key to effective leadership is learning how to influence in a way that engenders greater trust, strong partnership and more impactful endeavors.